Users will soon have a updated setting that enables them to cut down on the amount of AI-made videos appearing in their timelines. This step comes as the platform revealed that it now features more than 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread release. This development coincides with a rise in content created by AI, driven by new content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the quickest rising content creators on another major platform exclusively feature content made by AI. A significant portion of this material is deemed mass-produced AI material, a label for inferior, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we want to offer the community the power to see more or less of that, according to their own choices,” stated a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its network identified as made with AI. Collectively, over 100 million pieces of content are added to the platform daily, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI content they see by using the “manage topic” option in the platform and picking “AI-generated content”. Further subjects that are already be adjusted under the setting cover current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s policies require creators to identify “realistic” AI-generated content, and it prohibits malicious deepfakes of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Additionally, the app will henceforth apply an AI-generated tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This action is intended to deter users from trying to evade the tagging system.
AI Literacy Programs
The company is additionally establishing a two million dollar educational fund for professionals and institutions to develop educational content about using AI responsibly. This project will benefit charitable organizations focused on training coding and technology.
Moderation Strategy
The platform has defended its moderation strategy, following controversy over intentions to lay off hundreds of content moderators in the United Kingdom. The company is expected to reduce a significant number of roles in its content moderation team in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive clarified that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most harmful content before it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
